Analyzing the Strategies and Obstacles to Achieving Patient-Centered Care
Increasingly, professionals across the healthcare industry are finding that it makes business sense to focus on the way their products are used by the patient, as well as on the way their products and services interact with competitors’. This requires a shift in thinking.
Pharmaceuticals traditionally interface with payers and providers, but are increasingly considering factors such as adherence and usability. Similarly, payers are focusing on and competing for individual customers, and testing innovative ways to implement wellness programs. Providers are facing choices about building and managing their relationships with patients and using technology effectively to do so. As this focus on the “end-user” of healthcare shifts, it will be important to share insights about the challenges and opportunities that different sectors face in integrating this big-picture goal into their strategy, operations, and marketing.
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